We always develop our client's websites using responsive design techniques. What is responsive website design? It is by definition a web site that responds to the device that accesses it and delivers the appropriate output for it uses responsive design. Rather than designing multiple sites for different-sized devices, this approach designs one site but specifies how it should appear on varied devices.
In plain english, it is one web site that is automatically optimized for your desktop, tablet and smart phone.
74% of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location.
While Canadians have generally been early adopters of technology, this was not the case for mobile up to this point. This was likely due to the robust landline telecommunications infrastructure that exists in Canada. However, mobile usage, especially with smartphones, has been steadily increasing among Canadians. In 2013, they were not unlike their global counterparts: Six in 10 Canadians accessed the Internet via a mobile device in 2013. Mobile subscribers grew by 10 per cent over the previous year, increasing to more than 22,000,000. Smartphone ownership has increased to 57 per cent in Canada, well above the global average of 42 per cent.
Six in 10 Canadians access the Internet via a mobile device
Canadians are the second heaviest users of the Internet globally, averaging 41.3 hours/month online
While Canadians are heavy users of the Internet for a wide variety of activities, Canadian businesses have been slow to develop an online presence. Only 45.5 per cent of Canadian businesses have a website. For Canadian small businesses – a significant portion of Canada’s private sector – this number drops to 41.1 per cent. While low, this percentage is on par with American businesses. In 2013, Google reported that 58 per cent of U.S. businesses do not have a website. According to ComScore reports, Canadian online spending rose to $22.3 billion. Canadian businesses might want to establish a web presence sooner rather than later, as the value of e-commerce in Canada is increasing. ComScore reported that in 2012, e-commerce spending in Canada rose by 10 per cent to $22.3 billion. Furthermore, e-commerce transactions have increased by 17 per cent in 2012 to more than 105,000.
Research & Discovery Industry research helps us determine what has been done in your industry, what is the “norm” and what hasn’t been done yet. This knowledge provides us with the opportunity to help you dominate in your industry. Structure Development A website with good navigation structure is important for both visitors and search engines. We will help you plan the structure of your website carefully so that it may become an effective marketing tool for your business. Navigation & Interaction In order to keep your visitors on your website, they need to stay interested and engaged. We can do this by offering a positive and no-hassle experience: one that allows them to find information quickly and easily. Design & Aesthetics A unique design approach for your website project is essential to ensure we are communicating an accurate and consistent brand message and that the “look” of the website is supporting the overall website and business goals.